Juventus Deal Propels WhiteBIT Token to 30% Gain Amid Sports-Crypto Synergy
WhiteBIT’s native cryptocurrency, WBT, surged over 30% on Sunday following news of a multi-year sponsorship agreement with Italian football giant Juventus.
Under the newly inked three-year partnership, WhiteBIT becomes both the official crypto exchange and the official sleeve sponsor for Juventus’ Men’s First Team. The exchange’s logo will debut on the right jersey sleeve during the FIFA Club World Cup in 2025, marking a significant branding milestone.
The exchange emphasized that the partnership is focused on “pushing the boundaries of fan experience and blockchain adoption” through tech-driven activations and interactive campaigns tied to Juventus supporters.
The announcement triggered immediate bullish momentum in WBT, with trading volume spiking as investors bet on long-term exposure gains through the Juventus fanbase.
In a broader signal of crypto’s increasing foothold in global sports, the news came just days after stablecoin issuer Tether expanded its equity stake in Juventus to over 10%, further intertwining the worlds of blockchain and elite football.
