Asia Morning Briefing: Inside Coinbase’s Potential Wallet Rebranding Efforts

Coinbase Wallet Set for New Identity Amid “A New Day One” Hype

Coinbase is gearing up for major announcements at its upcoming “A New Day One” event—and leading the charge is a rebranding of its popular wallet as Base seeks a stronger foothold in the memecoin era.

The Coinbase Wallet app isn’t disappearing—but its name soon will be.

On the wallet’s official X page, the familiar name has been dramatically crossed out and replaced with a teasing “TBA” and question marks, fueling speculation among crypto watchers.

“There’s lots of chatter, but my bet is it’s going to be called ‘The Base App,’” said Bradley Park, an analyst at DNTV Research based in Seoul. “That would make sense given Base’s plans to integrate a wide range of in-app features right inside the wallet.”

Jesse Pollak, the mind behind Base, was appointed to lead Coinbase’s Wallet team last October, lending further weight to Park’s prediction.

During last year’s Devcon in Bangkok, Pollak emphasized Base’s decentralized mission. Many believe the wallet’s new identity could signal a push to highlight its independence from the broader Coinbase brand and its focus on decentralization.

Coinbase has done this dance before: the wallet originally debuted as “Toshi” before being rebranded to “Coinbase Wallet” in 2018.


Cathie Wood Endorses Ethereum’s ZK Vision

Meanwhile, Ethereum is earning praise from heavyweights in the investing world. ARK Invest CEO Cathie Wood says Ethereum is charting the right path for scalability and privacy as it rolls out plans to embed zero-knowledge proofs (ZKPs) directly into its core protocol layer.

“Ethereum’s making smart moves to stay ahead with institutions,” Wood said, while admitting she doesn’t follow every technical nuance.

Under the proposed upgrade, validators would confirm cryptographic proofs of block validity rather than rerunning each transaction. These proofs could be verified in under 10 seconds on relatively affordable hardware costing less than $100,000 and consuming under 10 kilowatts of power.

The initiative promises a big boost for network speed and decentralization, although it’s not without risks. Shifting complex computations to external prover networks could introduce new vulnerabilities if those networks fail or collude. The Ethereum Foundation is working to offset those risks through greater prover diversity and protocol upgrades, and ultimately hopes to enable individuals to contribute from home.

If implemented, Ethereum would become the first major blockchain to weave ZKPs directly into its base layer, cementing its status as the go-to infrastructure for decentralized applications and institutional adoption. With improvements like cheaper data storage via blobs and zk-rollups, Ethereum aims to maintain its lead in blockchain scalability.


Market Recap

  • Bitcoin (BTC): BTC rose 1% over the weekend, briefly topping $119,000 on triple-normal trading volumes. BlackRock’s IBIT fund passed $80 billion in crypto assets under management, indicating strong institutional appetite despite some profit-taking near session close.
  • Ethereum (ETH): ETH broke above $3,000 for the first time since February, gaining 3% amid record institutional inflows and heightened trading activity, signaling solid bullish sentiment.
  • Gold: Gold surged to $3,371 as central banks continue aggressively stockpiling more than 1,000 tonnes annually since 2022. The metal broke through key resistance levels, with targets now set on $3,578 and higher.
  • Nikkei 225: Asia-Pacific markets dipped early Monday following President Trump’s surprise announcement of 30% tariffs on imports from the EU and Mexico starting August 1, pushing Japan’s Nikkei 225 index down 0.33%.