Coinbase’s Armstrong: “We Want to Build a Super App Delivering Every Kind of Financial Service.”

Coinbase CEO Armstrong: Super App Vision Takes Shape Amid Regulatory Momentum

Coinbase (COIN) co-founder and CEO Brian Armstrong said the company aims to evolve into a financial “super app,” combining crypto with a wide array of traditional banking and fintech services.

In an interview with Fox Business’ The Claman Countdown, Armstrong described Coinbase’s goal of becoming users’ primary financial account. He highlighted a newly launched Coinbase credit card offering 4% bitcoin rewards as an early step, arguing that crypto rails can replace legacy payment systems weighed down by swipe fees.

“We want to be a bank replacement for people,” Armstrong said. “Our aim is to provide all types of financial services, not just crypto.”

Policy Tailwinds and Bank Pushback

Armstrong pointed to growing bipartisan support in Washington as the strongest he has seen. He cited the recent passage of the “Genius Act” regulating stablecoins and an upcoming Senate debate on market structure rules as milestones that could bring long-awaited clarity.

Still, he warned of resistance from traditional banks, which have pushed back against crypto-based rewards programs. Armstrong dismissed those concerns, saying such incentives are no different from airline miles or credit card points. He also stressed Coinbase’s partnerships with major banks like JPMorgan and PNC as evidence of broader institutional adoption.

Competition and Trust Advantage

While acknowledging competition from new entrants like Gemini, Armstrong said Coinbase’s early lead and scale provide an edge. Coinbase now holds more crypto in custody than any other provider, he noted, positioning it to expand into savings, payments, and investing.

Bitcoin’s Long-Term Potential

Armstrong forecast bitcoin (BTC) could reach $1 million by 2030, citing regulatory clarity, the possibility of a U.S. strategic reserve, and inflows into spot bitcoin ETFs — most of which use Coinbase custody. He likened bitcoin’s role in portfolios to a hybrid of gold and equities, calling it both a hedge and a growth asset.