Figma Reveals $100M Bitcoin Strategy Ahead of IPO Filing
Design platform Figma has made waves with its newly disclosed Bitcoin investment strategy as it gears up for a public listing. The Nasdaq-bound company has already allocated $70 million to bitcoin through ETFs and plans to expand its holdings with an additional $30 million purchase of spot BTC—bringing its total planned exposure to $100 million.
Known for its dominant position in collaborative design tools—used by 95% of Fortune 500 companies—Figma reported $871 million in revenue over the past 12 months, a 49% year-over-year increase, according to its IPO filing.
Bitcoin investor and Ten31 partner Marty Bent praised the move, calling it a strong endorsement of Bitcoin’s future.
“Figma is an exceptionally run company and a staple in the tech design space,” Bent wrote in an essay titled This Is The Way. “Their proactive Bitcoin strategy—via ETFs and soon spot BTC—is a highly bullish signal.”
Unlike many new entrants adopting crypto treasury strategies without sustainable revenues, Figma is a profitable, product-driven enterprise adding BTC to its balance sheet. Bent argued this could inspire more private firms to follow suit and disclose similar holdings as they approach IPO.
“As more respected companies reveal bitcoin reserves, it will soon be considered standard,” he wrote. “Not holding bitcoin could become the exception—not the norm—even for non-crypto businesses.”
Long-Term Holders Applying Sell Pressure
Bitcoin’s price has struggled to break above $110,000 despite growing institutional participation and spot ETF demand.
According to on-chain analyst James Check, a major factor is heavy selling by long-term holders taking profits after significant gains. In a conversation with Bent, Check estimated daily selling peaked at 40,000 BTC—yet bitcoin has managed to remain above $107,000.
“The market absorbing this much selling without collapsing is a strong sign of underlying strength,” Check said, dismissing concerns over so-called ‘paper bitcoin’ manipulation.
