Dogecoin ETF Nears U.S. Launch, Bringing Memecoins Into Regulated Markets
September 9, 2025
Dogecoin, the meme-inspired cryptocurrency, is preparing to make its Wall Street debut with the launch of the Rex-Osprey DOGE ETF ($DOJE), expected to hit U.S. markets later this week. The product will be issued under the Investment Company Act of 1940, making it the first exchange-traded fund in the country tied to a purely cultural token.
“This is a landmark moment,” said Jordan Jefferson, CEO of DogeOS and MyDoge. “Dogecoin started as a joke, and now institutional investors are recognizing the importance of community and accessibility. Pension funds buying DOGE shows how far this asset has come.”
The ETF, sponsored by REX Shares and Osprey Funds and distributed by Foreside Fund Services, comes from the same group that rolled out the Solana Staking ETF ($SSK) earlier this year. Anticipation around the launch has already lifted DOGE prices, which are up 17% over the past week.
Bloomberg analyst Eric Balchunas, who first highlighted the development, noted that $DOJE will be the first U.S. ETF focused on a token celebrated for culture and speculation rather than blockchain utility.
Proponents argue that Wall Street involvement could add both liquidity and stability. “As institutional capital flows into DOGE, the ecosystem will continue expanding with apps, games, and tools like DogeOS,” Jefferson added. “It’s the blend of grassroots culture and institutional backing that makes this moment unique.”
The DOGE ETF lands as other memecoin products push for regulatory approval. Canary Capital Group has filed for a TRUMP Coin ETF, tied to a Solana-based token linked to former President Donald Trump. While most applications under the 1933 Act remain pending, $DOJE advances under the 1940 Act, the same structure used for $SSK.
Investors will be watching closely to see if demand for DOGE ETFs translates into sustained inflows or if memecoin trading remains concentrated on crypto exchanges. Either way, the launch reflects a broader shift: memecoins are moving from internet culture into regulated financial vehicles, reshaping how Wall Street interacts with crypto’s most unconventional assets.
