World Liberty Financial to Add TRUMP Memecoin to Treasury, Citing Long-Term Alignment
World Liberty Financial (WLF), a decentralized finance entity with ties to the Trump family, has announced plans to acquire a “substantial position” in the TRUMP memecoin as part of its long-term treasury strategy.
The move, revealed Friday by Eric Trump on social platform X, was positioned as part of a broader alignment with the project’s stated values of “crypto, patriotism, and long-term success.”
While specific figures were not disclosed, the announcement indicates a potential shift toward institutional-style positioning for the memecoin, which has so far operated primarily on brand momentum and retail enthusiasm.
WLF’s digital asset holdings currently include Bitcoin (BTC), Ethereum (ETH), TRON (TRX), and various stablecoins. The firm has also taken positions in lesser-known tokens like BUILDon (B), particularly following its integration of WLF’s USD1 stablecoin for real-world applications.
The addition of TRUMP to the treasury signals WLF’s continued interest in supporting ideologically aligned digital assets with cultural relevance and potential grassroots support.
