Crypto-Native Style
Meliuz Taps Equity Markets to Load Up on Bitcoin, Shares Slide on Discounted Offering
Brazil’s Meliuz (CASH3) is diving deeper into the crypto playbook, announcing plans to raise R$180 million (~$32.4 million) through a discounted stock sale aimed entirely at buying bitcoin for its corporate treasury.
The move, revealed in a Friday filing, prices shares at R$7.06 — a 5% discount to Thursday’s close — triggering a similar drop in the stock as markets digested the dilution.
Meliuz is positioning itself as Brazil’s first publicly listed “Bitcoin treasury” firm, following a blueprint pioneered by U.S. players like MicroStrategy. The latest raise is part of a broader $78 million plan the company announced earlier this year.
BTG Pactual is leading the deal as bookrunner.
The fintech platform, boasting over 41 million users and aggressive growth across Brazil’s payments space, says the BTC allocation is core to its evolving digital asset strategy.
