PwC Deepens Crypto Push Amid Stablecoin Legislation and Regulatory Shift
PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is stepping up its engagement with crypto clients, leveraging a more favorable U.S. regulatory environment to expand services, the Financial Times reports.
Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto-related work as stablecoin legislation and evolving regulatory frameworks provide greater clarity for institutions adopting digital assets. He highlighted the passage of the GENIUS Act as a key catalyst for the firm’s expansion into the sector.
“The GENIUS Act and regulatory rule-making around stablecoins will create more conviction around leaning into that product and that asset class,” Griggs told the FT. He added that tokenization is likely to continue growing and that PwC aims to remain fully engaged in that ecosystem.
The move signals a sharper stance from PwC after years of cautious engagement, when regulatory uncertainty and high-profile enforcement actions made risk assessment and repeatable compliance challenging. The landscape has shifted following President Donald Trump’s reelection and a more crypto-friendly approach by U.S. regulators, improving prospects for stablecoins, tokenization, and the broader digital asset infrastructure.
PwC plans to be “hyper engaged” across audit and consulting lines, including advising clients on using stablecoins to enhance payment system efficiency—a growing theme as banks and fintech firms explore programmable settlements and faster cross-border transfers.
