DDC Enterprise (DDC), an Asian-based food company, has joined the growing list of public firms investing in Bitcoin, announcing the purchase of 21 BTC valued at roughly $2.28 million. The acquisition was made through a swap of 254,333 class A ordinary shares, according to an official press release.
CEO Norma Chu outlined an ambitious roadmap for DDC’s Bitcoin treasury, with plans to complete two additional buys totaling 79 BTC soon, boosting the company’s holdings to 100 BTC. Longer-term goals include accumulating 500 BTC within six months and scaling to 5,000 BTC over three years.
Despite the company’s strong commitment to Bitcoin, its shares fell sharply, declining over 12% in Friday’s trading session. This drop came amid a modest pullback in the broader markets, where the S&P 500 fell 0.6% and the Nasdaq declined 1%.
By comparison, DigiAsia (FAAS) saw its shares soar more than 90% following a $100 million Bitcoin treasury announcement earlier this month, highlighting the mixed investor reactions to crypto treasury strategies.
