Justin Sun Bets $100M on TRUMP Token, Aims to Build Global Crypto Brand
Tron founder Justin Sun is gearing up to invest $100 million in the politically themed TRUMP token, with ambitions to transform it into a major global crypto brand, especially across Asia and Africa.
“We will make TRUMP token very popular in Asia and the rest of the world,” Sun told CoinDesk in a recent interview.
The move reflects Sun’s growing alignment with the Trump administration’s pro-crypto stance and hints at broader partnerships with Trump’s circle in the months ahead.
Expanding the Trump Crypto Universe
This isn’t Sun’s first foray into Trump-linked crypto assets. Following the 2024 U.S. election, he accumulated nearly $75 million worth of World Liberty Financial (WLFI) tokens. His planned TRUMP token purchase marks his largest single investment yet into the so-called “Trump crypto universe.”
Initially launched on Solana, the TRUMP token is slated to bridge over to the Tron network via LayerZero, according to Sun. He sees the token as a flagship asset in the Tron ecosystem.
“Tron has the potential to become the next-generation settlement layer—not only for stablecoins but also for meme coins and other popular assets,” he said.
Global Push and Exchange Listings
Beyond simply buying tokens, Sun plans to launch targeted marketing campaigns in Asia and Africa, along with efforts to secure new exchange listings for the TRUMP token. His goal is to boost both liquidity and brand awareness.
This marks a significant shift from earlier challenges faced by politically branded tokens like MAGA, which struggled to land listings on major exchanges due to their overt political ties.
“TRUMP is a very important memecoin and a globally recognized IP,” Sun noted, positioning the token as both a cultural brand and a financial asset.
Political Winds and Regulatory Uncertainty
Sun believes Tron’s growth could benefit significantly if Donald Trump returns to the White House, likening the potential pro-crypto policies to how Bill Clinton’s administration supported the early internet.
“With the Trump administration showing great support for cryptocurrency, I think we are entering a new chapter for the industry,” Sun said.
“That’s something that will benefit the U.S. for the next 20, 50, even 100 years.”
Yet not everyone shares Sun’s optimism. Some Democratic lawmakers are advancing legislation like the Modern Emoluments and Malfeasance Enforcement (MEME) Act, designed to prevent presidents and their families from launching or profiting from memecoins and other digital assets.
“It’s pay-to-play politics on steroids, and Trump is cashing in,” said Senator Chris Murphy, a co-sponsor of the bill.
Tron Eyes Wall Street Integration
Beyond crypto markets, Sun is working to bring Tron-related businesses to public markets through Tron Inc., which is undergoing a reverse merger with Nasdaq-listed SRM Entertainment. This would offer institutional investors in the U.S. a new way to gain exposure to the Tron ecosystem via traditional financial channels.
“I think it will become a beacon for people to get into crypto,” Sun said, hinting at more developments ahead.
