Trump Media Confirms $2B Bitcoin Treasury, Unveils $300M Options Strategy in Q2 2025 Earnings
Trump Media & Technology Group (Nasdaq: DJT) has officially confirmed a $2 billion allocation to bitcoin and related securities, according to its Q2 2025 earnings report released Friday. The company also disclosed the launch of a $300 million options-based strategy focused on bitcoin exposure — signaling a deepening commitment to crypto assets as part of its treasury strategy.
The crypto holdings were initially revealed in a July 21 press release, but have now been fully integrated into the company’s quarterly financials. Trump Media’s position places it among the top corporate bitcoin holders globally, rivaling names like MicroStrategy and Tesla in terms of aggregate exposure.
Bitcoin Holdings: A Hybrid Strategy
The $2 billion allocation includes not only spot BTC but also bitcoin-related financial products such as exchange-traded funds (ETFs), trusts, and derivatives. This hybrid approach allows Trump Media to gain directional exposure to bitcoin while preserving liquidity and minimizing custody risk.
The newly announced $300 million options strategy is designed to enhance returns or facilitate additional bitcoin accumulation. According to the company, the options could be converted into spot BTC depending on prevailing market conditions, and may be used to support either treasury growth or potential yield generation.
Q2 Financial Highlights
- Operating Cash Flow: $2.3 million — the firm’s first positive quarter
- Total Financial Assets: $3.1 billion
- Capital Inflows: Boosted by crypto accumulation and a private placement from 50 institutional investors
CEO Devin Nunes emphasized that the strengthened balance sheet gives the company “financial freedom” to expand its product ecosystem. Future plans include launching the Truth+ streaming platform, developing AI-powered media tools, and introducing a utility token to support transactions within the Truth Social network.
Looking Ahead: ETFs and Managed Crypto Products
In addition to its core crypto treasury, Trump Media reiterated its ambition to introduce crypto-centric ETFs and managed investment vehicles, further aligning the company with the digital asset financial sector.
Market Performance
Despite its growing crypto presence, DJT shares closed at $16.92 on Friday, down 3.81% on the day and 50.26% lower year-to-date, per Google Finance. The underperformance reflects broader investor uncertainty, both in crypto markets and in response to Trump Media’s long-term monetization roadmap.
