Treasure Global Joins Corporate Crypto Trend With $100M Digital Asset Allocation
Treasure Global (NASDAQ: TGL) is stepping into the digital asset arena, unveiling a plan to allocate $100 million toward cryptocurrencies including bitcoin (BTC), ethereum (ETH), and regulated stablecoins. The strategy aims to modernize the firm’s capital structure while supporting its push into AI and blockchain-based services.
The company said the funds will come from two sources: an active equity financing facility and a forthcoming institutional capital partnership. Together, they’ll be used to build a crypto treasury that supports the launch of an AI-driven consumer analytics engine and enables new product lines tied to crypto payments and tokenized loyalty solutions.
Treasure Global is among a rising wave of firms allocating corporate funds to crypto reserves, joining the likes of Metaplanet, Strategy, and K Wave Media — the latter aiming for a $500 million bitcoin reserve. The trend reflects growing confidence in digital assets as long-term balance sheet instruments.
Shares of Treasure Global climbed more than 11% on the announcement, with its market cap reaching $4.34 million as of Wednesday.
