Asset Entities–Strive Merger Approved, Firm to Pursue Bitcoin Treasury Strategy
Asset Entities (ASST) said shareholders have approved its merger with Strive Enterprises, following Strive’s own green light earlier this month. The combined entity will be renamed Strive Inc. and focus on a bitcoin treasury model, joining the growing ranks of publicly traded crypto treasury firms.
Matt Cole, head of Strive Asset Management, will serve as chairman and CEO, while Asset Entities’ CEO Arshia Sarkhani becomes chief marketing officer and board member.
The deal is contingent on Nasdaq clearance and other conditions. Strive anticipates closing a $750 million PIPE, with proceeds potentially topping $1.5 billion if warrants are exercised. Cole emphasized the company’s debt-free balance sheet and strategy to maximize bitcoin per share.
Shares of ASST jumped 38% in mid-morning trade.
