Coinbase’s Base App Rebrand Triggers ZORA Token Surge Amid SocialFi Boom
The rebranding of Coinbase Wallet to the Base App has acted as a powerful catalyst for SocialFi activity, propelling the little-known Zora (ZORA) token into the spotlight. With built-in integrations for Zora and Farcaster, the app now offers Web3 users seamless access to social posting, chatting, and instant token minting — fueling a dramatic uptick in platform engagement.
Following the July 16 rebrand, activity on Zora exploded. According to Dune Analytics, daily ZORA token mints climbed from an average of 4,000 to more than 15,000, peaking at 38,000 mints on July 24. Daily trades spiked fivefold, from 30,000 to over 150,000, while trading volume surged past $6 million, up from $1 million prior to the rebrand.
That momentum translated into a staggering 440% price rally, with the ZORA token soaring from $0.011 to $0.0615 in just one week. Market capitalization ballooned from under $50 million to more than $200 million, per CoinMarketCap data.
The creator economy followed suit. Daily creator payouts skyrocketed from $1,000 to over $30,000, as more than 12,000 unique creators flocked to the platform. Meanwhile, daily active Zora Smart Wallets exceeded 8,000 — marking a new high in user engagement.
As Coinbase pushes deeper into the SocialFi space, the Base App’s intuitive design and protocol integrations appear to be setting the stage for the next phase of tokenized social media — and ZORA is leading the charge.
