Coinbase Introduces ‘Blue Carpet’ and Signals BNB Listing
Coinbase surprised the crypto market Wednesday by launching The Blue Carpet, a new listings program designed for issuers, and shortly after added Binance’s BNB token to its roadmap. While inclusion signals intent rather than a guaranteed listing, it underscores Coinbase’s willingness to onboard high-profile nonnative assets.
The Blue Carpet program offers projects direct access to Coinbase’s listings team, updates to asset pages across the centralized exchange and retail DEX, referral discounts for services such as MiCA whitepaper support and market-maker matching, and limited Coinbase One subscriptions for select team members. Listings and applications remain free, and participation in optional services is not required.
BNB, originally a 2017 trading-fee token, now serves as the primary utility token for BNB Chain, supporting transactions, staking, governance, and token launches. Its roadmap addition follows criticism that Coinbase had historically excluded top-performing rival tokens.
At press time, BNB traded at $1,164.33, down 4.7% over 24 hours.
